“Innovating for Sustainability: Transforming MICE and Tourism for Global Impact”

        The MICE (Meetings, Incentives, Conferences, Exhibitions) sector plays a pivotal role in connecting various stakeholders, from Event Organizers to Small and Medium Enterprises (SMEs). As the MICE sector emerges as a driving force in global tourism, it not only influences the industry but also the economy of the host country. However, this growth comes with its set of challenges, and research efforts aim to uncover opportunities, prospects, and development priorities for MICE tourism while addressing the complexities faced by MICE agencies. Events, classified as powerful motivators for tourism, dominate the development and marketing strategies of destinations worldwide. Therefore, the ISCOMICE 2025 provides a platform to discuss the advancing growth of the tourism industry with the theme “Innovating for Sustainability: Transforming MICE and Tourism for Global Impact” fostering international discussions between stakeholders of the industry.

Through ISCOMICE 2025, we provide a wide range of topics and perspectives that will facilitate beneficial discussions in the MICE sector. ISCOMICE 2025's focus and scope include:

1. Business Events 

   • - Innovation in Business Event 

   • - Sustainable Practices in Business Events

   • - Social Entrepeneurship in Events 

   • - Business Development in Event

   • - Human Resource and Development in Business Event

   • - MICE Sector
2. Event Marketing & Technology

   • - Marketing Content & Tecnology

   • - Customer Interactions

   • - Sustainable Promotions 

   • - Marketing Platforms

   • - Event Marketing Tools

3. Event Destination Venue, Operation & Management

   • - Destination Branding

   • - Event Vendors & Logistic Management 

   • - Social, Economic, & Environmental Impacts of Event 

   • - Event Safety, Risk & Security Measures

   • - Green Venue

4. Tourism & Hospitality

   • - Sustainable Management in Tourism and Hospitality

   • - Investment, Promotion, and Financing in Tourism

   • - Tourist Destinations Management

   • - Risk Analysis in Tourism & Hospitality

5. NON MICE Event
   

   • - Music Events

   • - Sport Events

   • - Festivals

   • - Carnivals

   • - Any Related Event